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suzanneshields4
Nov 6, 20243 min read
Gratitude and SEO - How Positive Reviews and Thankful Customers Boost Online Visibility
Small businesses must leverage every opportunity to enhance their online presence. While digital marketing strategies often dominate the...
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suzanneshields4
Sep 25, 20244 min read
Revamping Your Website for Fall
As the fall season arrives, it’s the perfect time to refresh your website to reflect the vibrant energy and aesthetics of autumn. An...
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suzanneshields4
Sep 4, 20243 min read
Preparing Your Business for the Fall Shopping Season
With the arrival of cooler weather and changing leaves, it’s time to prepare for the bustling fall shopping season. This period offers...
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suzanneshields4
Jul 31, 20243 min read
Optimizing Your Website for Summer Traffic Boosts
As we close out our July theme of Summer Engagement Tactics, it's essential to boost summer website traffic through focusing on a...
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suzanneshields4
Jul 9, 20243 min read
Creating Engaging Summer Content for Social Media
Following up on our exploration of strategic marketing for summer promotions, it's essential to focus on one of the most dynamic...
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suzanneshields4
Jun 12, 20243 min read
Innovations in Digital Marketing for Small Enterprises
In the dynamic world of digital marketing, staying ahead of the curve is crucial, especially for small enterprises striving to carve out...
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suzanneshields4
Mar 7, 20243 min read
Why Should Small Businesses Focus on Analytics?
Hand arranging "ANALYTICS" letters with a colourful array of pencils on a dark background.
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suzanneshields4
Mar 5, 20243 min read
Pay-Per-Click Magic: Making Your Small Business Visible and Viable
Small to medium-sized businesses are constantly seeking strategies to stand out and connect directly with their target audience....
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suzanneshields4
Feb 27, 20245 min read
Crafting Your Social Media Strategy: Clicks, Likes, and Beyond
In a digital world, where voices clamour for attention at every click, how does a small-medium business (SMB) entrepreneur make their...
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suzanneshields4
Feb 22, 20245 min read
Content Marketing: The Art of Digital Storytelling to Win Hearts and Minds (and Wallets)
Crafting Your Digital Tapestry: Weaving Content Marketing Into SMB Success Standing out among the digital masses can feel like a...
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suzanneshields4
Feb 13, 20243 min read
SEO for Beginners: What Is It and Why Should Your SMB Care?
Navigating the SEO Maze: A Beginner’s Guide for SMBs  In the digital age, your small or medium-sized business (SMB) online visibility...
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suzanneshields4
Feb 8, 20244 min read
Embracing Digital Growth: Boosting Your Biz in the Digital Playground
Can You Afford to Ignore Digital Marketing? The Cost of Staying Analog in a Digital World The question for small to medium business (SMB)...
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suzanneshields4
Jan 30, 20243 min read
Conversion: Turning Clicks into Customers
Mastering Conversion in the Digital Journey In the rich digital marketing landscape, every element combines to create a compelling...
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suzanneshields4
Jan 25, 20243 min read
Reputation: The Secret Weapon in Your Customer Journey Arsenal
Navigating a customer's path from discovery to advocacy is a complex and ever-evolving challenge. For small to medium-sized businesses,...
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suzanneshields4
Jan 18, 20243 min read
Awareness: The Spark Before the Search
Awareness is the starting point that ignites the potential for a customer's journey with your brand. At its core, awareness is about...
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suzanneshields4
Jan 11, 20243 min read
Understanding Customer Segments: The Power of Knowing Your Audience
Understanding your target market and developing detailed customer personas are crucial steps for any business aiming to thrive. For small...
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suzanneshields4
Jan 9, 20244 min read
Is Your Strategy Aligned With Your Business Objectives?
In the bustling digital realm, small businesses are in a perpetual race to capture attention, convert leads, and retain customers. The...
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suzanneshields4
Jan 4, 20243 min read
SMEs, Meet Your New Best Friend: The Business Model Canvas Unpacked
The journey of small and medium-sized enterprises (SMEs) is filled with unique challenges and opportunities. As an entrepreneur, you're...
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suzanneshields4
Dec 28, 20232 min read
Turbocharge Your Business With The Power Of Digital SWOT Analysis
In digital marketing, understanding your business's position in the digital landscape is paramount to success. One of the most effective...
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suzanneshields4
Dec 26, 20232 min read
The Power of Digital Marketing for Small Businesses
The Power of Digital Marketing for Small Businesses  In today's fast-paced digital age, small businesses have a secret weapon at their...
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