Blog | Shields Digital

Feb 13, 20243 min read

SEO for Beginners: What Is It and Why Should Your SMB Care?

Navigating the SEO Maze: A Beginner’s Guide for SMBs In the digital age, your small or medium-sized business (SMB) online visibility...

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Embracing Digital Growth: Boosting Your Biz in the Digital Playground

suzanneshields4

Feb 8, 20244 min read

Embracing Digital Growth: Boosting Your Biz in the Digital Playground

Can You Afford to Ignore Digital Marketing? The Cost of Staying Analog in a Digital World The question for small to medium business (SMB)...

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Budget Friendly Digital Marketing: Shine Online Without Spending a Fortune

suzanneshields4

Feb 6, 20243 min read

Budget Friendly Digital Marketing: Shine Online Without Spending a Fortune

Elevate Your Digital Presence Through Budget Friendly Digital Marketing Small to medium-sized businesses (SMBs) can carve out a...

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Advocacy in Digital Marketing: The Unsung Hero of the Customer Journey

suzanneshields4

Feb 1, 20243 min read

Advocacy in Digital Marketing: The Unsung Hero of the Customer Journey

In the dynamic world of digital marketing, small businesses continuously seek to reach their target audience and create lasting...

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Conversion: Turning Clicks into Customers

suzanneshields4

Jan 30, 20243 min read

Conversion: Turning Clicks into Customers

Mastering Conversion in the Digital Journey In the rich digital marketing landscape, every element combines to create a compelling...

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Reputation: The Secret Weapon in Your Customer Journey Arsenal

suzanneshields4

Jan 25, 20243 min read

Reputation: The Secret Weapon in Your Customer Journey Arsenal

Navigating a customer's path from discovery to advocacy is a complex and ever-evolving challenge. For small to medium-sized businesses,...

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Findability: From Invisible to Unmissable

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Jan 23, 20243 min read

Findability: From Invisible to Unmissable

A customer's journey from discovering your business to becoming a loyal advocate is intricate and multifaceted, encompassing several...

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suzanneshields4

Jan 18, 20243 min read

Awareness: The Spark Before the Search

Awareness is the starting point that ignites the potential for a customer's journey with your brand. At its core, awareness is about...

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Customer-Centric Marketing Strategy: The Ultimate Guide to Winning Customers and Keeping Them Forever

suzanneshields4

Jan 16, 20243 min read

Customer-Centric Marketing Strategy: The Ultimate Guide to Winning Customers and Keeping Them Forever

Developing a comprehensive Customer-Centric digital marketing strategy that follows the ASK (Attract-Sell-Keep) framework and emphasizes...

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Understanding Customer Segments: The Power of Knowing Your Audience

suzanneshields4

Jan 11, 20243 min read

Understanding Customer Segments: The Power of Knowing Your Audience

Understanding your target market and developing detailed customer personas are crucial steps for any business aiming to thrive. For small...

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Is Your Strategy Aligned With Your Business Objectives?

suzanneshields4

Jan 9, 20244 min read

Is Your Strategy Aligned With Your Business Objectives?

In the bustling digital realm, small businesses are in a perpetual race to capture attention, convert leads, and retain customers. The...

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SMEs, Meet Your New Best Friend: The Business Model Canvas Unpacked

suzanneshields4

Jan 4, 20243 min read

SMEs, Meet Your New Best Friend: The Business Model Canvas Unpacked

The journey of small and medium-sized enterprises (SMEs) is filled with unique challenges and opportunities. As an entrepreneur, you're...

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Staying Ahead: Navigating Change with Business Model Generation

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Jan 2, 20243 min read

Staying Ahead: Navigating Change with Business Model Generation

Understanding the intricacies of Business Model Generation is not just an advantage; it's a necessity for businesses aiming to thrive....

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Turbocharge Your Business With The Power Of Digital SWOT Analysis

suzanneshields4

Dec 28, 20232 min read

Turbocharge Your Business With The Power Of Digital SWOT Analysis

In digital marketing, understanding your business's position in the digital landscape is paramount to success. One of the most effective...

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The Power of Digital Marketing for Small Businesses

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Dec 26, 20232 min read

The Power of Digital Marketing for Small Businesses

The Power of Digital Marketing for Small Businesses In today's fast-paced digital age, small businesses have a secret weapon at their...

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Mastering Your Digital Marketing: The Power of a Comprehensive Marketing Calendar

Pierre Shields

Oct 20, 20233 min read

Mastering Your Digital Marketing: The Power of a Comprehensive Marketing Calendar

In today's fast-paced digital landscape, a well-structured digital marketing calendar can be your secret weapon for success. Whether...

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The Crucial Connection: Mapping Your Quote to Cash Process

Pierre Shields

Oct 20, 20234 min read

The Crucial Connection: Mapping Your Quote to Cash Process

In the dynamic landscape of business operations, efficiency and seamless workflows are paramount to success. One vital process that often...

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Pierre Shields

Oct 20, 20232 min read

The Bear

In the heart of a dense, emerald forest, two photographers, Alana and Hawke, embarked on an adventure they had been dreaming about for...

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Hunting vs. Farming: Which Sales Strategies is for you?

Pierre Shields

Oct 12, 20233 min read

Hunting vs. Farming: Which Sales Strategies is for you?

The world of sales is dynamic, challenging, and continually evolving. As such, successful salespeople often adopt various strategies and...

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Paralysis by Analysis: Overthinking and the Art of Making Decisions

Pierre Shields

Oct 11, 20233 min read

Paralysis by Analysis: Overthinking and the Art of Making Decisions

In a world awash with data and endless options, making a decision should be easier than ever. Strangely enough, the opposite often rings...

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